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Design

Point of View/You

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CONCEPT

Point of View / You is something more than an unusual street furniture able to decorate cities. It is a setting that, thanks to its "majesty", aims to enhance the architectural works of great artistic value that it frames.
The project was born in Turin in the climate of the 150th anniversary of the Unification of Italy and aims to be a recognizable landmark in the heart of the historic centers in which it is contextualized.
However, it is not only an invitation to identify and admire the urban heritage englobed daily by the chaos of the city, but also a means of attraction to arouse the interest of the passer-by and estrange him from the hectic everyday life.
Stroll, find something new and unexpected, something to discover.


Point of View / You is the pleasure of surprising, amusing and educating. It is the pleasure of appropriating reality by documenting every detail with a click even just with the eyes.
It is an invitation to photograph and to take possession of an original souvenir.


Point of View / You Urban views to be framed
This frame is a means of communication to increase the urban appeal.


It can become an original "catalog" of the cultural heritage scattered around the city and a useful guide to guide citizens and tourists.

THE STORY

Point of View / You begins its journey by participating in the International Competition "Sunlab For a Creative Outdoor", reserved for young designers, organized by SUN (International Exhibition of the Exterior) in
collaboration with CarusoD'AngeliStudio He is selected among the winners because he is able to express the theme required by the announcement: "Living the city: Street furniture to rediscover the desire to live in open spaces". The conceptual phase develops up to the feasibility of the project and the realization of the prototype that is presented at the SUN in Rimini (20-22 October 2011) with the merit of representing a new interpretation of contemporary urban spaces by reinterpreting them through a design approach which favors involvement, sharing, socialization, communication, leisure, hospitality and tourism.

The place where the winning projects of the various categories are exhibited is Rimini, within the international outdoor exhibition.

The Municipality of Rimini has believed in unusual street furniture from the beginning and decides to experiment with its potential by placing it in the heart of Rimini: Piazza Cavour.

The strategic position in which the frame is placed means that it relates on one side with the historic buildings lined up along the square and on the other with shops and cafes.


It becomes a sort of connection, a door that, even if crossed only with the gaze, allows at any moment to re-examine the past and to relate with it, admiring urban views characterized by buildings and monuments that have become the symbol of the city since the Middle Ages. Rimini: the Galli Theater, the Pigna fountain, the statue of Paul V, the Garampi palace (seat of the Municipality), the Arengo palace, the Podestà palace and the famous Pescheria.

From 15 December 2011, the day when the frame appears for the first time in the city, Point of View / You has been enriched with new experiences thanks to direct contact with everyday life that characterizes Piazza Cavour: socio-cultural events, evening gatherings, Sunday meetings and markets weekly.


Point of View / You frames the memories, those that citizens leave but also those that tourists take away, thanks to an unusual photograph, without risking losing them over time.

From 15 December 2011, the day when the frame appears for the first time in the city, Point of View / You has been enriched with new experiences thanks to direct contact with everyday life that characterizes Piazza Cavour: socio-cultural events, evening gatherings, Sunday meetings and markets weekly.


Point of View / You frames the memories, those that citizens leave but also those that tourists take away, thanks to an unusual photograph, without risking losing them over time.

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